How TomboyX Built A Brand For An Overlooked Market | Forbes

The following video is brought to you courtesy of the Forbes YouTube Channel. Click the video below to watch it now.

In 2013, at age 52, Dunaway and her wife, Naomi Gonzalez, cofounded the gender-neutral underwear and loungewear company TomboyX out of their garage to make quality button-down shirts. In 2014, they listened to customer requests and made their first boxer briefs. The boxer briefs quickly became a best-seller and they pivoted to focus on bras and underwear now available in sizes XS to 6X. Last year, sales jumped 50% to $24 million.

Read the full story on Forbes: https://www.forbes.com/sites/elanagross/2021/06/02/the-forbes-50-over-50-share-their-best-advice-for-supercharging-your-career-after-50/?sh=369eddc341a3

Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1

Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com

Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.”

Forbes

Forbes

Leave a Reply

Recent Posts